28% of teens who play mobile games spend money in game | Piper Jaffray

In a 70-page report from top tech analyst Piper Jaffray titled Taking Stock with Teens: A Collaborative Gen Z Insights Project several key insights are important for ongoing ePlay business including unannounced collaborations, product placements, digital merchandise, and celebrities involved ePlay's Sports, eSports and Entertainment titles.

Some summary insights

• Video games is now at 9% of total teen wallet vs. 8% last year with females driving the uptick

• 28% of teens who play mobile games spend money in game

• 83% of teens own an iPhone and 86% of teens expect an iPhone to be their next phone, both in-line with all-time survey highs

• Instagram remains the most frequented social media platform among teens for the third consecutive survey

• Top social media personalities include basketball, esports, and fitness

• Casualization Of Fashion Continues with Athletic brands once again commanding the top-spots among fashion preferences.

• Nike is No. 1 footwear & apparel brand with lululemon hit a new all-time survey high at 7. Vans remains No. 2 footwear brand

• 75% of females prefer an athletic brand of footwear and 87% of males prefer an athletic brand of footwear

• Crocs--moving from No. 13 to No. 7 as a preferred brand among teens.

• Streetwear brand Supreme continues to fade in our survey as do prep brands Ralph Lauren, Vineyard Vines & Sperry.

• Champion--now in the top-10 brand list.