Unfair Mobile Game Marketing and Distribution Advantages Accrue to ePlay

Earlier this week, ePlay announced its distribution and marketing partnership with Next Joy in China. Next Joy is a subsidiary of one the largest TV, sports, mobile game, esports and Internet - media - conglomerates in China. The company puts on live events, including NBA exhibition games in China, and boasts over 100 million viewers in China.

ePlay set out to create unfair marketing and distribution advantages in multiple markets from the inception of Big Shot. We set our goal at being able to reach 100 million in the two biggest markets in the world - US and China. In the past, the company has built games for others. Those clients had TV networks or where Fortune 500 companies that could market to millions of owned audiences on social media, television, and through advertising. ePlay has chosen to work directly with athletes, celebrities, social media giants, and partners in various ways to reach that 100 million audience. We know what it takes to have a chance at market success - massive reach.

Next Joy is just one unfair advantage the company has to getting the word about Big Shot when the mobile game officially launches. Other unfair advantages are being built directly into the Big Shot game and will be officially announced as their features and characters go live. These include multiple social media personalities with over 20 million followers each, sports broadcasters, esports personalities / teams, and athletes that are on TV, have social media followings, and influence in their community.

A lot of people recognize what is needed for marketing a new movie or TV show. The release date events, red carpets, advertising, use of influencers, and social media. ePlay is building and partnering to take this approach to the next level - with Next Joy - and with other partners that will be announced as we approach the official launch.

#china #mobilegame #mobileesports