Big Shot Beta Behind the Scenes - the latest from ePlay

Despite some rumours, ePlay has not yet announced the launch of its flagship game Big Shot. ePlay has not yet marketed the game to audiences. The game continues to add new features, new celebrities featured in the game, and more. One month ago, push notifications, new real-time stats, and updated user interface was announced. At around the same time Beta user analytics related to retention were also released, "Big Shot Basketball reaches targeted retention rate threshold of 56% as the ePlay mobile game approaches commercial launch."

Big Shot is expected to have its commercial launch announced soon. The game will be launched in specific markets with multiple sponsors and partners. A corresponding media outreach plan and series of launch events targeting sports fans, mobile gamers, and audiences will take place alongside the official game launch.

In the meantime, the company continues to work with beta testers and partners to prepare the very best conditions for a rolling launch of Big Shot sports, esports, and entertainment titles in multiple countries with launch events and media that attract tens of millions of eyeballs through our unique game, soon to be announced marketing and distribution partners, and go-to-market plan. In addition, we spoke to the Canadian Securities Exchange in a video interview recently which provides even more information to ePlay investors and stakeholders.

To keep completely up-to-date, see some of the behind the scenes work on Big Shot from last week. We are adding 3D scenes to Big Shot because beta users have asked and are loving the additional experience.

Later this month, ePlay will be presenting at the TIFF Lightbox in Toronto at a special Egaming and Esports event. The title of the ePlay presentation is "Creating an esports slam dunk". ePlay has started to release trailers and other videos to help announce partners and provide more information to stakeholders. These videos are released to ePlay stakeholders and are not part of our consumer marketing go-to-market plan. The videos can be shared and will be released on a rolling basis as we approach commercial launch.

The videos preview:

Some of our celebrity partners.