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Internet Trends Report

  • Writer: ePlay Digital
    ePlay Digital
  • Jun 2, 2017
  • 1 min read

Mary Meeker of Kleiner Perkins presented her yearly Internet Trends report at Code yesterday. Important takeaways:

  1. Mobile and Internet Advertising now over $70B in US, up 20%.

  2. Global Internet advertising and TV advertising growing. Internet to take over TV within 6 months.

  3. Interactive Gaming - Huge 2.6b people world wide (and still early)

  4. US Gamer Average Age - 35

  5. Fantasy sports reaches over 60m (20%) in US with massive growth potential for millennials and women

  6. Daily time spent up 33% in 2 years on Unity Games

  7. Location-based ad tech driving retail activation

  8. eSports trending more than traditional sports, especially with young

Why is this important?

ePlay will be launching new consumer products in 2017 related to the key trends the guru of trends emphasizes.

What are these products?

eSports and sports social fantasy games monetized through location-based advertising developed in Unity the same engine used to create $1B + revenue for Pokemon GO mobile apps.


 
 
 

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