Gaming off the Gridiron: eSports as a TV Tune-In Driver

ePlay's deep data insights allow the company to observe the relationships between gaming, TV, sports, and news on digital and broadcast TV. This article is the first in a series called ePlay: Gaming off the Gridiron.

eSports is rapidly growing and expected to reach $1.5B by 2020 according to estimates. The U.S. was the #1 eSports market in 2016, followed by China and South Korea.

ePlay’s growing role in eSports can be broken down into the company’s vertically integrated platform including:

1. TV and streaming of tournaments and other programming

2. Sponsorship and advertising

3. eSports fantasy games

4. Deep Data Insights

ePlay is positioned as a vertically integrated technology platform from professional athletes to broadcast and eSports fantasy games. The company understands where sports and TV audiences are, and where they are headed. ePlay's deep data insights indicate that 4 sports break into the top 100 Twitch Channel and viewers and broadcasters on that platform are key drivers for TV viewing in the future. Some of these sports are played more actively and viewed more actively. Understanding how best to drive tune-in and engagement is important for game developers, sports networks, and others.

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