Users have spent 346 hours in TV network app today

ePlay understands how to monetize and grow user attention. The above screenshot is from a ePlay TV app. Users have been consuming news and videos for 346 hours already today and this is up 7.3% from last week.

App users are spending this time, in some cases, while watching TV. This is key to ePlay's multi-platform advertising network. The stats above are for a network TV iPhone app. The data means that 346 hours were spent not using Facebook, Twitter, Instagram or Snapchat. Of course, when we combine the time spent on the network TV social media page consuming videos shared from the iPhone app, we see thousands of hours of engagement every day on TV, social and mobile.

ePlay's multi-platform network is able to monetize the engagement through advertising, subscriptions, product-placement, branded content, and gamification. The multi-platform model ensures revenue for engagement no matter if that engagement is on broadcast, in a sports bar, mobile, Facebook, Snapchat or Instagram.